Trust Your Natural Instincts ☞

Concept, Online Video, Print, Digital, Social, Streaming Audio

Would you trust a lip balm brand to make natural baby formula and cold remedies for your kids? Tough sell, huh. But we saw a rare opportunity for the brand to reach parents by offering them something they rarely get from mommy blogs and parenting books:
the confidence to trust their natural instincts when caring for their kids.

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Print Ads & Still Photography

We cast real parents with their real children to make sure our campaign’s cuddly, comforting vibes came through in our still photography. We captured both campaign and product photography for Burt’s Bees dot com, banner ads, paid social, magazine ads, and both in-store and online retail applications.

Online Video

My AD partner and I created three original scripts and lead a three-day remote shoot, working directly with our clients, director, photographer, on-camera talent, and editors to bring our creative vision to life.

Spotify Ad

I also wrote a playful streaming ad that captured the many thoughts running through a mom’s head when her child isn’t feeling well. I cast and directed the voiceover for both the video and audio ads.