It’s On ☞
Nike asked us to build heat for the release of two Player Exclusive women’s basketball shoes with a platform that felt like a rallying cry. We delivered with “It’s On,” embodying the indomitable spirit of women’s basketball. We worked with Jewell Loyd and Napheesa Collier to build hype on their social platforms and across the Nike App, Nike.com, and social media. We even got some love from ESPN.
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It’s On: The Jewell Loyd Kyrie Low 5 PE
Jewell Loyd of the WNBA’s Seattle Storm helped us kick off our “It’s On” campaign with a jersey swap on TikTok. We helped Jewell film a transition where she appeared to toss her jersey to a fan, kicking off a trend that helped us showcase Nike’s newest jerseys and engage a wide range of passionate women's basketball fans for the upcoming drops.
We first dropped her Player Exclusive shoe in her hometown of Chicago, secretly filming a special video message from Jewell to greet Nike shoppers and thank her hometown fans for inspiring her in her journey.
It’s On: The Napheesa Collier KD 15 Player Edition
Napheesa was eight months pregnant with her first child when we interviewed and filmed her for the release of her Player Exclusive shoe — but that didn’t stop her from bringing the heat. We concurrently captured content for Nike (M), Nike’s maternity category, capturing a sweet and powerful message from Napheesa about how sport has shaped her future relationship with her daughter.