Driver Recognition Program ☞

Hey now, you’re an All-Star.

Lyft approached us to create rewards program for their best drivers. We the brand’s colorful, energetic, and approachable style to design a series of fun, fresh physical rewards.

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Somebody once told me…

To share the new program with drivers, I crafted a series of messages across a variety of digital touchpoints. We created emails, in-app push notifications, and Lyft Amp notifications to recognize drivers on important milestones.

We could all use a little change.

Finally, we refreshed Lyft’s existing rewards program materials for drivers visiting local Lyft Hubs — physical locations where drivers can get help and information.